The countdown is on until our Inbound Marketing Workshop on the 21st of November 2018. We have previously spoken about the reasons why you need to attend our workshops, now it is time to learn some important facts about inbound before you swing by our office.
‘Inbound Marketing’ is not ‘Content Marketing’
Do not confuse the two practices. Simply, inbound marketing is the umbrella term for a methodology that includes a range of marketing practices. Whereas content marketing is a single practice that can be found within inbound. Producing top quality, engaging and unique content does not mean you are participating in inbound, there is much more involved.
Return On Investment (ROI) is higher with Inbound
Due to the nature of marketing practices being able to be measured means you will be able to clearly define the return on investment that aspect had for the business. It is near on impossible to measure the return from a billboard, whereas measuring the return from a social media campaign can easily be done. Analytics become a vital part of your marketing plan, a LOT can be found within some metrics.
Your inbound efforts need to be targeted to your buyer persona
Without an outlined buyer persona, your marketing will struggle to produce any results. Your target audience should be the basis of everything you do, therefore ensure you know exactly who you want to target and appeal to. With the inbound methodology, it focuses on the customer, therefore, you need to be targeted as this is what will make your business truly shine.
Regular blogs increase your visibility online
Inbound marketing prides itself on regular, unique and engaging content in order to be found online. The best way to do this? Blogging. Your business needs a company blog, simple.
Search engine optimisation (SEO) is thriving, not dead!
Some methodologies and marketers like to believe that SEO is a dying practice…. WRONG! Inbound highlights the need for search engine optimisation to be included in the business plan and strategy, the focus on being visible online is clear. Your customers are online, therefore you need to be found online also.
Landing pages = lead information capture success
If you want to gain lead information, the best way to achieve this is by having landing pages. Specific landing pages (with their own URL) for each piece of valuable content, events, services etc means you are much more likely to get that precious personal data your business requires to grow.
No need for trial and error
Yes, trial and error can help, but one of the keywords being ‘error’ is not very reassuring. With inbound, A/B testing becomes your saving grace as there will be little room for error, only success.
Email marketing should be your best friend
Similarly to SEO, some believe email marketing is becoming less and less of a priority in the marketing strategy… again, WRONG! If used correctly, emails can entice, ensure and predict purchases for your business. Not many other methods can do this, therefore email is a must.
It is much easier to retain customers with Inbound
The world of marketing has changed. Previously, the focus was gaining as many new customers as possible, whereas now current customers are just as important as new ones. It is much easier to gain a purchase from a previous customer than it is for a new one, therefore nurturing and retaining customers is essential. Inbound focuses itself on all types of customers whether they be old, new or future- ensure you are following this methodology to take over your industry.
On the 21st November 2018, we open our doors and invite 15 professionals who want to start, develop or add to their knowledge of Inbound Marketing- the ultimate methodology you need for your business to grow and become successful. Guess what… it is FREE! Simply reserve your space here - spaces are first come first served, we are also introducing many more throughout 2019 so keep your eyes peeled. If you are local to Southend in Essex, own a business and want to gain knowledge on marketing, you NEED to attend our workshop.