Whether you are having a website re-design, or are questioning why you may not be receiving the analytics results you expect from your website, the homepage should be your no.1 priority. If a building has a scary-looking exterior you will not want to enter, same with a website’s homepage. The homepage is the first thing visitors see, it must be inviting and give them a reason to stay and explore.
Your visitors will vary. All visitors will have different reasons for visiting the site, therefore you must be able to appeal to as many of those visitors as possible on one page. This does not mean you have to go CRAZY with information, videos, images and CTAs (Call-To-Action), remember less is more!