Whether you are having a website re-design, or are questioning why you may not be receiving the analytics results you expect from your website, the homepage should be your no.1 priority. If a building has a scary-looking exterior you will not want to enter, same with a website’s homepage. The homepage is the first thing visitors see, it must be inviting and give them a reason to stay and explore.

Your visitors will vary. All visitors will have different reasons for visiting the site, therefore you must be able to appeal to as many of those visitors as possible on one page. This does not mean you have to go CRAZY with information, videos, images and CTAs (Call-To-Action), remember less is more!

Social media has quickly become an important part of nearly everyone’s day to day life. With social media comes hashtags. Hashtags are the # symbol on your keyboard. Some of you may be thinking ‘Hashtags? How can a symbol resembling a waffle help my business?’ Listen up because we are about to tell you how that waffle symbol can revolutionise your social media profile.

CMS stands for a Content Management System. A CMS allows you to update content on your website, without requiring knowledge of HTML or coding. Therefore, removing the need for a developer to update the website with simple improvements, e.g. dates, information, pages, images etc. 

You may be wondering, what is GDD?

As many of you may know, GDPR is coming into effect this month and some of you may be thinking ‘GDPR, what???’. There is no need to worry, as we’ve got you covered! This email tells you what GDPR is and how it may affect you and your business.

Any one of a million marketing companies can design a logo that looks “pretty ”, but are they capable of creating one that looks “pretty cool” by incorporating well-researched imagery that helps your organisation strategically communicate to a target audience?

You’ve spent a lot of time and money creating the perfect message, logo, website and marketing materials for your brand. You’ve gone back and forth with the designer to get your logo spaced out just right and worked with the content creator to find an impactful and cohesive tagline and brand message. However, none of this will remain consistent over time without a set of brand guidelines.

The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

All types of business, from plumbers & builders to hairdressers and accountants can improve their business and make more money through local SEO (search engine optimisation).

Social media and search engine optimisation (SEO) are undoubtedly connected and will only become more dependent on one another in the future.

Social media is changing rapidly everyday, so it’s important that you keep up with how it is changing. There are 5 simple steps that you can follow to ensure that your social media is up to date and will help you get the best results for your business.

Many businesses already feel like they are successful when it comes to content marketing but there is more to content creation than meets the eye. There are many more ways that you can be successful and be more effective with your audience and if you need to know how to be more effective then carry on reading…