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8 Ways to Maximize Your YouTube Marketing Results

8 Ways to Maximize Your YouTube Marketing Results
 
Why YouTube?

The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month. While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.

 

Before you throw all your marketing dollars into YouTube, however, you might want toconsider this other statistic: 35 hours of video are uploaded to YouTube… every minute. In the time it takes you to read this article, about two weeks of fresh content will be posted. Watch the video below and add another three days.

 
 
#1: Create compelling videos.

Most of us will never create a “viral” video with millions of views because we don’t own a piano-playing cat or a sneezing baby panda, but thankfully those aren’t required for success. In fact, most of us couldn’t handle a million new customers all at once, anyway. “Now serving 3,424,022. No? Now serving 3,424,023. Please, everyone, form a straight line. No pushing.”

 
 
#2: Make your video findable.

Your videos should be findable both within and outside of YouTube. Videos often appear on the first page of search engines, and are a proven method of leap-frogging your competition to the top of the search results page. The fact that Google owns YouTube can’t be overlooked.

 
 
#3: Brand your YouTube channel.

Even without spending the big bucks for a brand channel or becoming a YouTube partner, you still have the opportunity to create a branded experience on YouTube. Create a custom background and choose your colors to match your branding. As with every social media platform, the more branded and “lived-in” your profile appears, the more credibility you appear to have… warranted or not.

 
 
#4: Use annotations to build subscribers.

You can add annotations to your YouTube videos that include clickable calls to action. These annotations appear on top of your videos for a specified length of time and can include links to other videos, playlists or channels, or include a subscribe option. This is also helpful if you have created a video with out-of-date information. Rather than deleting the video, you can create a new video.

 
 
#5: Post a bulletin and alert your friends and subscribers.

At the top of your channel is the Post Bulletin tab. You can create a bulletin and a link to a video that will appear on your subscribers’ and friends’ home pages. This is a great way to draw extra attention—and traffic—to your video.

 
 
#6: Use YouTube Ads.

She reports, “People are coming [to YouTube] and directly entering in search queries of what they’re looking for… You can bid on those keywords just as you would Google pay-per-click. But instead of a text ad coming up on the right-hand side as it does on Google, you get a video and a thumbnail of a video.”

 
 
#7: Leverage other social media platforms.

YouTube is a social media platform, not an island. Here are some ways to extend the reach of your video and make it more shareable:

Blog it. Every time you post a new video, you should create a blog post around it. Use a keyword-rich title, and fill your post with appropriate, complementary content. This will deliver your video to your blog subscribers and increase its chances of being found in a search. Plus, you can add your own sharing buttons on your blog, making it easier for other people to share your content.

 
 
#8: Review YouTube Insights for more, um, insights.

YouTube has some powerful analytics that give you insight into who’s watching your videos and how they discovered them. You can gather information on an individual video or on all the videos you’ve uploaded.