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How To Use YouTube For Business: Top 9 Strategies

YouTube is where the eyeballs are. In fact, YouTube is now where over a billion sets of eyeballs are every single month.

 

Here are 10 strategies on how to use YouTube for business.

 

1) YouTube is a Tool

 

When marketing on YouTube, keep in mind that it’s just another tool in your social media arsenal. YouTube can be a very powerful audience building tool, but it’s most likely not going to be the end destination that benefits your business or an income source in itself.

 

2) Make Content, Not Ads

 

You will notice very quickly that traditional types of advertising do not work on YouTube. Even company intro or product demo videos don’t perform well unless they are done in a creative and engaging way. The Dollar Shave Club intro video is still one of my favourite examples of a company intro video done correctly

 

3) Become The Face of Your Business

 

YouTube is a community made of real people and they want to see, hear and interact with other real people. The connection to your business becomes much more powerful if you or someone in your organization becomes the face of your brand. It changes the dynamic of the interaction from looking at videos from yet another company to building a relationship with a human. Relationship building becomes a long term strategy that can acquire your company customers for life

 

4) Everyone Starts at Zero

 

Many people attempting to utilize YouTube for business sign-up for a channel, throw up a few videos and get discouraged very quickly when they don’t get any views or subscribers. They often abandon the channel they were initially very excited to build. This is a very common and valid frustration, so help yourself by telling everyone you can about your new YouTube channel.

 

5) Leverage the New One Channel Design

 

While the new channel design is a little controversial for legacy YouTube creators, it is a step in the right direction for utilising YouTube for business. It makes YouTube as a whole much cleaner and modern looking, as it removes the ability to brand your background image, which a lot of creators did a very poor job of designing.

 

6) Utilize Paid Views

 

One of the easiest ways (but also the most expensive) to jumpstart your channel and video view counts is to use Google Adwords for Video. They have a few ad unit types including Trueview which you only pay for if the viewer watches your video for more than 5 seconds.

 

7) Collaborate

 

Another highly effective way to jumpstart your YouTube endeavors is to collaborate with an already established creator. This could take several different forms, but for most businesses, this probably means ponying up some cash for the opportunity to work with a known YouTube talent.

 

8) Leverage YouTube Videos For SEO

 

YouTube is the second largest search engine after Google and the two play really nicely together. In fact, it seems (although Google’s algorithm is top secret) that a YouTube video with proper meta data (tags, title, description etc.) has an easier time ranking high than just a blog post. Your YouTube listing will also appear with a thumbnail in Google, which is very eye catching for someone searching through several results.

 

9) Call To Action

 

Possibly during, but always at the end of every video you upload, you need to have a clear call to action. You want your viewers to do something after they watch or you miss out on the main benefit of creating videos.

 

For more information on our social media services, contact us by phone 01702 462667 or by email info@07heavendesign.co.uk